Multi-Channel Marketing Webinar
8:45 AM - 10:00 AM Thursday, April 19, 2018
Contact:
Rona Abrahams, rabrahams@cambridgema.gov, 617-349-4637
Presented by Clemencia Herrera of Moira Studio. Free and available to Cambridge business owners and entrepreneurs only. Pre-registration is required.
In this day and age, customers come to your business from offline channels (e.g. your store) and online (e.g. Google). In this webinar, we will discuss best practices around how to develop an integrated shopping experience from your current and potential customers. Topics will include: what channels are best for different types of businesses (e.g. website vs. mobile app), what types of content could help your business (e.g. in-store events, online videos), and tips to track the success of your channels.
The city does not discriminate on the basis of disability. The city will provide auxiliary aids and services, written materials in alternative format and reasonable modifications in policies and procedures to qualified individuals with disabilities upon request.