New Small Business Planning Workshop Series


1/23/2024 • 11 months ago

Calling all Cambridge entrepreneurs! Are you looking for some business planning assistance? Attend our upcoming series to receive tips and tools in your business journey. Presented by Breadcrumbs Creative. 

Interested entrepreneurs are encouraged to sign up for all four classes but may sign up for individual online workshops. Cambridge HUD-eligible workshop participants will also be eligible to sign up for free one-on-one coaching sessions after each class. 

More information on each workshop is below. Classes will be held on Zoom and are free to Cambridge residents and business owners. Click here to register for each class. Registration is required. 

Turbocharge Your Business Journey Workshop Series

  • Workshop Dates: Tuesdays, February 27, March 26, April 23, and May 21, 2024
  • Workshop Times: 6 – 7:30 P.M.
  • All workshops will be online via Zoom.  

February Workshop Focus – Marketing

Workshop description: Ever wonder why Christmas decorations are put up before Halloween? Marketing calendars have shifted over the past few years and so have customer purchasing patterns. In this workshop, we’ll explore how and what shapes the seasonal marketing calendar. Learn how to optimize seasonal shifts in consumer behavior and plan for success. After this workshop you will be able to:

  • Create a customer profile
  • Identify consumer behaviors.
  • Create a seasonal marketing calendar.
  • Understand the basics of social media scheduling.

March Workshop Focus – Leadership

Workshop description: Discover what it takes to create a great business through effective leadership. Craft a compelling vision that structures a winning culture and fosters collaborative teamwork. We’ll discuss stepping into a leadership role whether you’re a solopreneur or managing cross-functional teams. Learn how to focus on people, including yourself, so you can optimize profits. After this workshop you will be able to:

  • Construct a capabilities statement with your mission, vision, and values.
  • Learn strategies for cultivating a culture of compassionate creativity.
  • Improve decision-making skills.

April Workshop Focus- Industry Outlook

Workshop description: Pondering how to stay ahead of the competition? Start by being curious. Identify what kind of research is valuable to your industry and use it to your advantage. We’ll analyze trends and opportunities for innovation to help you make informed decisions about where to take your business next. After this workshop you will be able to:

  • Understand industry trends.
  • Identify industry competition.
  • Construct your business value propositions.

May Workshop Focus - Growth Strategy

Workshop description: You want to take your business to the next level. It’s time to arrange for growth patterns and move your business to scale. Scaling your business is not only about operational expansion but also internal restructuring. Whether you’re a seasoned entrepreneur or an emerging small business, learn how to use your existing resources to ensure business sustainability. After this workshop you will be able to:

  • Structure a business plan for scaling business operations.
  • Identify methods to navigate unexpected challenges.
  • Create a resources optimization check list. 

For more information

For questions on how to register for these workshops or for one-on-one coaching, please contact Rona Abrahams at rabrahams@cambridgema.gov or 617/349-4637.