Description
Supplier Diversity Marketing Bootcamp Session One: Knowing Your Capabilities
In this foundational workshop, participants will embark on a transformative journey to discover and crystallize their unique value proposition. Through expert guidance, participants will learn how to clearly articulate their business's essence, target audience, and competitive edge. By the end of this workshop, each participant will have crafted their own compelling Capabilities Statement. This document not only showcases their business but also forms the foundation for their future pitches in various settings, including the City of Cambridge Supplier Diversity Fair.
This session will be held virtually via Zoom. Free to all. Registration is required. Register online here.
Ten (10) session one attendees will be able to take advantage and register for session two - Pitch Perfect, happening on September 19, 2023 from 5:30 - 7:30 p.m. at Cambridge City Hall Annex, 344 Broadway, Cambridge.
In Session Two, participants will learn the art of crafting a compelling narrative about their brand and its value. They will discover how to structure their pitch deck for maximum impact, using data and visuals effectively to support their story. Participants will also gain essential skills to excel in pitching to potential buyers and investors. They will learn to tailor their pitches to different audiences, ensuring their message resonates with diverse stakeholders. This will be an in-person session that provides the perfect setting for pitch practice and valuable feedback.