The Massachusetts Library Association (MLA) presented the 22nd biennial public relations awards to the winning applicants at the Association’s Annual Conference at the DCU Center in Worcester, Massachusetts. Winners were chosen by a panel of independent judges from the public relations, advertising, press, and graphic design fields. Evaluation criteria included messaging, originality, and presentation. Entries were submitted for 20 categories, including brochures, community reading programs, social media, and Websites.
The Cambridge Public Library received five awards in the logo, booklist, community reading program, summer reading program, and newsletter categories. The Library also received first prize in the merchandise category for its tote bags promoting library confidentiality.
Library graphic designer, Luke Kirkland was presented with the awards by the MLA Public Relations Committee at the 2nd Annual Awards Gala and Dinner.
"The Cambridge Public Library is proud of Mr. Kirkland’s work which is visually engaging and representative of the highly professional programs and services offered to our community," said Susan Flannery, Director of Libraries.
Last year, the Cambridge Public Library checked out 1.4 million items and offered 3,000 programs to more than 87,000 individuals.
The Massachusetts Library Association advocates for libraries, librarians, and library staff, defends intellectual freedom, and provides a forum for leadership, communication, professional development, and networking to keep libraries vital. MLA has been working libraries for over 100 years, representing members from all library types in the Commonwealth. For more information visit www.masslib.org.