New Retail Playbook Workshop Series Launches for Small Business

Are you a Cambridge entrepreneur or small business owner looking for training on how to better grow your business' online presence? 

The Cambridge Economic Opportunity & Development Division is excited to partner with Uncut Lab LLC to deliver the New Retail Playbook workshop series. This online training series is designed to help main street retailers understand how they can grow their online presence.

Workshop 1: Understanding Changes in Retail and Marketing Basics

Date: Thursday, May 8, 2025

Time: 6:00 p.m. - 8:00 p.m.

Location: Virtual Zoom Webinar

What you'll learn:

• The basics of digital marketing for retail and how to effectively reach customers and keep customers coming back.
• How to measure if your marketing is working well by looking at numbers and using these numbers to make smart choices for your business.

Workshop 2: Reaching More Customers Online

Date: Thursday, May 15, 2025

Time: 6:00 p.m. - 8:00 p.m.

Location: Virtual Zoom Webinar

What you'll learn:

• How to make your business more visible online to get more customers through your website, social media, delivery apps, and local listings.
• Ways to use local online retail directories to connect with more people and grow your online orders.

Workshop 3: Using Customer Data for Better Marketing

Date: Thursday, May 22, 2025

Time: 6:00 p.m. - 8:00 p.m.

Location: Virtual Zoom Webinar

What you'll learn:

• How to use the information from your point of sales (POS) system to see what's selling, when you're busiest, and which items on your menu make the most money.
• A hands-on activity to find out which products give you the best profit and how to create special deals to attract more customers to these items.

Registration is required. Click here to register for any or all of the workshops: https://forms.office.com/g/iY3dAG57EY.

The zoom link to attend the webinar will be sent after you register.

If the program has too many participants, priority will be given to Cambridge Legacy Businesses.