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Committee: Environment
Cost: $85,000
Location: Citywide
Short Description:
Leverage local artists to develop an educational campaign about proper disposal of recyclables, trash and compost. This approach will decrease waste, reduce recycling/compost contamination and reduce rats by improving sanitation.
Long Description:
Many Cambridge residents lack knowledge about proper disposal of recyclables, trash, and compost. To improve their understanding and compliance with Cambridge recycling practices, this proposal would engage a marketing firm to plan, design & implement an engaging educational campaign using local artistic talent through the Arts Council. According to DPW a campaign of this style could be one of the highest impact investments the city could make to improve trash, recycling & composting while reducing rats.
This campaign would leverage fresh, catchy concepts from our local artistic community (visual artists, musicians, singer-songwriters, performers, music teachers, and sound recording technologists) to generate content and identify effective communication channels.
The below image is an example from a public service marketing campaign produced by a local non-profit to illustrate an example of what an educational marketing campaign could look like.
OpenBiome example:
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